“Hey, it’s Chad” - The Stories (and rambling) of a 20 Something

First off…

I’ve held my tongue for as long as I can. The J.C. Penney teeny bopper “speed dressing” video is: crap, made me throw up in my mouth a little, makes no sense, doesn’t tell you what idea/product is being sold (or trying to be), sucks, sucks, sucks, disturbing, sucks, and I just can’t believe it. If this is a repositioning for the company then they might as well slap themselves….twice. (J.C. Penney says they had nothing to do with the ad…only Saatchi their advertiser….who knows, who cares) No matter how you slice it, this is still pretty lame, whoever the scapegoat is.

Saatchi…what the hell are you thinking? Maybe I am not chic/hip/cutting edge enough to embrace the creative edge here, but I can’t see what this has to do with a department store and how this won an award at Cannes last week. It fails as an ad and honestly just confused me about what J. C. Penney is trying to say….or…what Saatchi & Saatchi thinks they should be saying! Maybe I should just live a little.

Check it:

In other weird news…..

What do you get when you mix Google and Yahoo! with advertising and a nice garnish of advertisers and congressmen? Nothing tasty at all. I expect the repercussions from this to really screw with the system eventually.

Finally, it looks like the IPhone was made too well! Could the IPod really get axed? Cannibalization is in the air…yikes.

Things are getting pretty juicy out there!

– C